.YOU MAY not know it, yet different fonts elicit different emotions. Serif fonts, along with little movements in the end of letters, are usually discovered in books and newspapers. They seem trustworthy as well as authoritative.
Sans serif fonts, which are plain, can seem modern and also laid-back. Visual consistency gives viewers a sense that they understand where they stand it assists to develop depend on. In the case of The Economic expert, it specifies the shade for our news.