.2024 has been an inconsistent year for adtech funding.U.S.-focused adtech start-ups, once accustomed to getting billions in financial backing annually, have actually reared nearly $360 million until now this year, placing it on track to be the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That downturn is due to market concentration, increased regulative pressures, and also economic uncertainties.ADWEEK consulted with 5 VCs who remain to invest in adtech companies, even with these problems, about what they are looking for and what they avoid. Probably unsurprisingly, these capitalists are actually targeting options in privacy-focused innovations and also industry-specific places like connected TV.